Sports is Different…Or Is it?

3 Brand Metrics That Prove it Isn't, If You Look Closer

Jon DeLord

President at piLYTIXSports
Jon DeLord is President of piLYTIXSports, a provider of A.I. tools for revenue driving organizations in the sports industry.
DeLord is a 18 year Insights and Analytics veteran running divisions in Media, CPG, Retail/Apparel, and Sports.
Jon DeLord

Sports is different.  You hear this refrain constantly from Sports people.  They mention it when they talk about the tactics in other industries and why.

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