More Data = Better Insights = Greater Revenue???

Part 6 of the piLYTIX Sports series “Challenging Conventional Wisdom”

Jon DeLord

President at piLYTIXSports
Jon DeLord is President of piLYTIXSports, a provider of A.I. tools for revenue driving organizations in the sports industry.
DeLord is a 18 year Insights and Analytics veteran running divisions in Media, CPG, Retail/Apparel, and Sports.
Jon DeLord

Everyone is telling you that you must have more data.  You have to know EVERYTHING about your fans, your salespeople, your building, and your business.

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Larger Prospect Pools = Greater Sales?

Part 5 of the piLYTIX Sports series “Challenging Conventional Wisdom”

James Dries

Chief Executive Officer at Pilytix,LLC
Jim Dries is the CEO of piLYTIX, a provider of A.I. tools for revenue driving organizations.Jim's 18 year career has spanned leadership roles in finance, product development, sales and marketing.
James Dries

Here’s a tactic that nearly all organizations have tried at some point: Cast a wider net to maximize sales! The idea, simply put, is that.

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Hit the Magic Number of Activities. Hit Your Goal?

Part 4 of the piLYTIX Sports series “Challenging Conventional Wisdom”

James Dries

Chief Executive Officer at Pilytix,LLC
Jim Dries is the CEO of piLYTIX, a provider of A.I. tools for revenue driving organizations.Jim's 18 year career has spanned leadership roles in finance, product development, sales and marketing.
James Dries

The following practice seems to be gaining some momentum by well-intentioned sales leaders and their B.I. partners. A pro sports sales leader’s activity dashboard showed.

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Poor On Field Performance = Worse Sales?

Part 3 of the piLYTIX Sports series “Challenging Conventional Wisdom”

Jon DeLord

President at piLYTIXSports
Jon DeLord is President of piLYTIXSports, a provider of A.I. tools for revenue driving organizations in the sports industry.
DeLord is a 18 year Insights and Analytics veteran running divisions in Media, CPG, Retail/Apparel, and Sports.
Jon DeLord

Talk to most sales leaders in pro and collegiate sports and they will tell you with 100% certainty that it becomes more difficult to sell.

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MORE ACTIVITY = GREATER SALES?

Part 2 of the piLYTIX Sports series “Challenging Conventional Wisdom”

James Dries

Chief Executive Officer at Pilytix,LLC
Jim Dries is the CEO of piLYTIX, a provider of A.I. tools for revenue driving organizations.Jim's 18 year career has spanned leadership roles in finance, product development, sales and marketing.
James Dries

50 calls a day? Great idea! 100? Even better! And so goes the conventional wisdom in most sports sales organizations. Sports sales management has long.

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More Sales Reps = Greater Sales?

Part 1 of the piLYTIX Sports series “Challenging Conventional Wisdom”

James Dries

Chief Executive Officer at Pilytix,LLC
Jim Dries is the CEO of piLYTIX, a provider of A.I. tools for revenue driving organizations.Jim's 18 year career has spanned leadership roles in finance, product development, sales and marketing.
James Dries

“You don’t lose money when you add new sales reps.” “Any additional funding needs to go to sales headcount.” “We know that when we hire.

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Sports is Different…Or Is it?

3 Brand Metrics That Prove it Isn't, If You Look Closer

Jon DeLord

President at piLYTIXSports
Jon DeLord is President of piLYTIXSports, a provider of A.I. tools for revenue driving organizations in the sports industry.
DeLord is a 18 year Insights and Analytics veteran running divisions in Media, CPG, Retail/Apparel, and Sports.
Jon DeLord

Sports is different.  You hear this refrain constantly from Sports people.  They mention it when they talk about the tactics in other industries and why.

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Too Much Sales Data? Yep – It’s A Thing

The big data revolution has been quietly growing for decades.  Now, nearly every sales leader understands that there is untapped power in their data.  However,.

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Rethinking Sports’ Approach to B2B Sales

10:01 a.m.: A young rep, Jane, makes a call to a single game buyer in which she is trying to sell an upgrade to a.

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Three Problems with Lead Scoring: Not Just A Sports Issue

Not Just A Sports Issue

James Dries

Chief Executive Officer at Pilytix,LLC
Jim Dries is the CEO of piLYTIX, a provider of A.I. tools for revenue driving organizations.Jim's 18 year career has spanned leadership roles in finance, product development, sales and marketing.
James Dries

The typical North American sports team has a CRM with hundreds of thousands of contact records. Teams looking to target their “best” prospects have been.

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